Ashy Bines Is Now Copping It For Using #DoItForDolly Suicide Awareness Hashtag To Promote 'Clean Treats'

If you or anyone who know is struggling, you can call Lifeline Australia on 13 11 14 or Lifeline Auckland on (09) 522 2999 or visit Beyond Blue here.

Just days after coming under fire for allegedly taking unauthorised payments from customers, Aussie model and personal trainer Ashy Bines is now copping it for referencing a little girl's suiciide in social media comments promoting her new range of 'clean treats'.

The 29-year-old Gold Coast local was called out by Instagram account @ashybinescompanytruths, who screenshotted a pair of comments where Bines used the hashtag #DoItForDolly -- which was created by heartbroken family of Warwick schoolgirl Amy "Dolly" Jayne Everett, who tragically took her own life last week after constant bullying -- to respond to users criticising her products.

"These people simply asked a question about her new clean treats and she is using a sweet little girl named Dolly who tragically took her own life to respond," the Insta account owners write. "She is the epitome of disgusting and low."

"She is using the death of a young girl so she can play the victim. She is absolutely disgraceful. I am so saddened to read that," one commenter replied.

While another added: "She would be able to make that hashtag a bad thing honestly."

If you or anyone who know is struggling, you can call Lifeline Australia on 13 11 14 or Lifeline Auckland on (09) 522 2999 or visit Beyond Blue here.

The Biggest Celeb Body Transformations Of 2017

The Biggest Celeb Body Transformations Of 2017

Jonah Hill - Looking completely unrecognisable after loosing an additional 20kg this year. Hill's shred is largely due to his role in Netflix's Maniac with Emma Stone.

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Holly Hagan - Hagan has been all about getting trim and lean since starting on Geordie, but her most recent trip to Thailand saw an athletic bombshell side. She is looking absolutely phenomenal!

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Ed Sheeran - After gaining around 19kg while he was on break, Sheeran told a UK radio station he shred it all off earlier this year from consistent interval training.

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Guy Sebastian - The swol is so real! Guy has really focused on diet and fitness this year, even landing himself and his 6 pack on the cover of Men's Health.

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Mama June - Best known as the ridiculous mum on 'Here Comes Honey Boo Boo', Mama June went under the knife earlier this year for some serious transformation. Loosing over 130kg thanks to a gastric sleeve surgery, Mama June is looking healthy and trim!

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Sohpie Kasaei - The Geordie Shore star has come a long way since starting the show. She's has focused on her fitness in 2017 trimming down and feeling a lot more energetic with her new found fitness.

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James McAvoy - For his role in the 'Split' sequel, James has packed on the bulked. Compared to his shape in 2016 it looks like he's literally doubled his size in muscle. We're not complaining.

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Christian Bale - Is there anything he won't put his body through for his roles? Christian Bale is yet again showing serious commitment to his job as he is putting on an extra few kg's to play the title role in the Dick Cheney biopic.

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Ricci Guarnaccio - While away from the Geordie Shore, Ricci says he got too comfortable and lazy packing on an extra couple kilos (or more). The reality star has been very proud to show off his hard work and dedication this year.

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