Brandon Truaxe, The Founder Of Beauty Brand The Ordinary, Has Died At Age 40
It's a sad day for the beauty world today, with the news that Brandon Truaxe, the founder of Canadian beauty company Deciem has died at age 40.
Deciem's acting CEO Nicola Kilner confirmed the news today in a statement to staff, writing: "I can't believe I'm typing these words. Brandon has passed away over the weekend. Heartbroken doesn't come close to how I, and how I know many of you will be feeling."
The company also posted a statement on Instagram, which read, "Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible."
Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM ❤
Brandon is perhaps best known for making millions in sales and gaining a cult following after launching skincare brand The Ordinary in 2013. Last year, the founder made headlines when he began posting erratic messages to the company's Instagram.
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Estée Lauder, who invested in Deciem, took legal action against Brandon after he said the company should be shut down because of "financial crimes."
Not only was Brandon stripped of his CEO title, a judge issued a restraining order against him after he sent "threatening" emails to Estée Lauder's chairman emeritus Leonard Lauder and other executives.
According to Canada's Financial Post, Brandon had been hospitalised for mental health isues, and had been posting troubled messages on his Instagram in the time leading up to his sudden death.
Our thoughts and prayers go out to Brandon's family and friends during this difficult time.