Album Review: Craig David
Craig David's career has faltered steadily since the number one success of his six times platinum debut, 'Born To Do It'.
Four studio albums later, this 'Greatest Hits' and its accompanying single have both peaked outside the UK top 40. David himself blames this epic career slide on one man: Avid Merrion, the British comedian whose 'Bo' Selecta!' sketch show mercilessly lampooned the singer for two years, turning him into a national joke. Funny, then, that David's career has taken a similar downturn here in Australia, where no one's ever heard of Avid Merrion. Could it be that David has nosedived because almost everything he's released following his debut has been, well ... a bit crap?
It's a theory this singles collection certainly supports. The classic songwriting of his debut 'Walking Away, Rendezvous', the brilliant 'Fill Me In' had all but disappeared by album two, as evidenced in the dire 'What's Your Flava?' and the sappy Sting duet, 'Rise and Fall'. From there on, David's singles have been patchy at best for every enjoyable slice of radio fodder ('This Is The Girl'), there's something inversely wretched ('Hot Stuff', in which David desecrates David Bowie's 'Let's Dance' for a whole new generation).
Ironically, now his music's chart poison, David seems to have returned to the sort of great songs he made his name on. The three new tracks here are some of his best 'Insomnia' and 'Just My Imagination' are great excursions in the eurodance/R&B sound so favoured by Rihanna, Ne-Yo and Chris Brown et al, while 'Where's Your Love' takes David back to his garage roots. Unfortunately, it would appear that it's too little, too late.
Craig David: Greatest Hits is out now on Warner.