Dolce & Gabbana Cancels Shanghai Fashion Show After Racist Ad And Texts Leak
Dolce & Gabbana are in seriously hot water after a racist ad and even worse text messages from designer Stefano Gabbana leaked.
The controversy began when the fashion house posted a series of ads on social network Weibo showing a Chinese model attempting to eat pizza, cannoli and other Italian foods using chopsticks.
#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks. Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for? It attempts to target China, but instead mocks them with a parodied vision of what modern China is not...a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram. Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada
The ad did NOT go down well with Dolce & Gabbana's followers, and was removed within 24 hours...but it was too late. The ad had already been shared countless times, and even spurred on a trending hashtag, #BoycottDolce.
some people just should not have access to their social media. racist international brand reps especially. i feel offended by what stefano gabbana has to say and i’m not even chinese?? @dolcegabbana #boycottdolce
— Viktor Krahulec (@ViktorKrahulec) November 21, 2018
...But wait, it gets worse.
Dolce & Gabbana designer Stefano Gabbana only added to the controversy by allegedly making seriously racist remarks about China in a series of direct messages to fashion writer Michaela Phuong on Instagram.
In the messages, Stefano purportedly wrote that he didn't want to remove the original ads but he had to because of his "stupid" office. The designer has since taken to Instagram to deny he had anything to do with the messages, claiming that his Instagram was hacked.
As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)...wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically...especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada
"My Instagram account has been hacked. My legal office is working on this. I love China and the Chinese Culture. I'm so sorry for what happened," he captioned a screenshot of the messages.
Since the messages leaked, Chinese celebrities have expressed their outrage on social media, vowing to boycott Dolce & Gabbana's Shanghai fashion show, which was scheduled for this week.
Actor Li Bingbing wrote on Weibo, "I love my mother country," while fellow actor Zhang Ziyi (who starred in Crouching Tiger, Hidden Dragon) said the brand has "disgraced itself."
The fashion show has since been cancelled by the Cultural Affairs Bureau of Shanghai, and in a statement from their Milan headquarters, D&G said: "What happened today was very unfortunate not only for us, but also for all the people who worked day and night to bring this event to life."
You saw it here first! What an interesting few hours spent wreaking havoc on @dolcegabbana ’s ill-fated #DGTheGreatShow while sitting on our couch juuling and eating gelato (not with chopsticks) lol. Thank you to @michaelatranova @helenatranova @anthxnyxo for sharing their DMs and to all the Chinese Dieters who furiously updated us with translations by the minute. For anyone that believes their account was actually hacked, see slide #2 of Stefano reposting the same DM on his stories before shit hit the fan. Oh the irony of him loving to cry “fake news” and promptly dishing it out himself via his and the brand IG account. Check our story highlight “#DGTheShitShow” for the full recap. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada
This isn't the first time the designers of Dolce & Gabbana have gotten in trouble for their controversial remarks.
Earlier this year, Stefano Gabbana was slammed after he called Selena Gomez "ugly" in an Instagram comment, and just last year the brand was criticised for depicting Beijing as an underdeveloped city...not to mention in 2015, when they were called out for opposing gay adoption and said that IVF pregnancies were "chemical offsprings and rented uterus."
A recent study conducted by Bain consultancy found that one-third of all high-end purchases are made by Chinese consumers....so this is most likely going to have serious consequences for D&G now, and in the future.
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