Meet The Woman Who's Going To Change The Way You Post Pictures On Instagram
2017 saw an incredible movement begin on social media, where hoards of people began sharing "real" images to spread the message of body positivity.
We began to see our feeds fill up with beautiful imperfections; dimples on legs, lines on foreheads, curves and bumps instead of these unattainable notions of what our bodies shouldlook like.
At the forefront of the movement is Karina Irby, an Aussie swimwear designer who has made it her life mission to change the way a broken society thinks about body image. Thanks to our partnership with Protein World, MTV Fit sat down with the Gold Coast native to find out why this message is so important to her.
On why she started swimwear label Moana Bikini...
"The point of Moana was to focus on body positivity and to get women to accept their bodies for what they were and not be self-conscious, especially in this day and age with social media. I definitely saw a gap in the market to just embrace what you are and just flaunt it. I was born with eczema and asthma and I’ve dealt with that my whole life and I know a lot of other people have as well."
On why she uses diverse models for her swimwear brand...
"Do you have to be skinny to be pretty? I don’t think so. It irritates me so much and posting normal girls is something Moana has done from day dot. So I’ve always thought we should create a Moana Girl/Moana Army hashtag so the girls can tag their pictures so we can always be reposting them as well because at the end of the day your customers are always so much more important than a model that is paid to do work for you."
I skipped work today... Hope the boss doesn’t find out😲 I was craving some much needed sun and salt water for my sore skin. An hour of 🌞🌊 can stop my eczema flare ups in there tracks. On my story I posted a pic of my flare up today. Tomorrow I’ll post another and show you the difference. And thank you to everyone who has been DMing me about their eczema issues. You’re not alone! We are basically our own little community💕 Wearing @MOANA_BIKINI of course🤸🏼♀️
On learning to love her body...
"Back in school, at swim carnivals I was so paranoid about this crease that I used to wear board shorts because I was like “why don’t the other girls have creases? That’s so embarrassing”. But these days I love to show off my booty."
Which do you prefer? Natural or self marketing Instagirl Edit? I know I’ve touched on this once before but I think it’s so important to bring awareness and reality to social media for young girls. Every day I see overly edited images from personal pages and business pages. Along with those “perfect” images comes a flood of women comparing themselves to a retouched image and tagging friends. From time to time I go out of my way to read these comments and go as far as visiting those girls profiles who are putting themselves down. They are always such beautiful, unique women and I wish that they would see that too. So I had some spare time and decided to retouch my bikini photo and copy the “look” I see flooding your Instagram feed. Heres what I did👎🏼 - Removed my eczema scars - Removed cellulite - Dramatically skin smoothed my body - Sucked in my waisted - Redesigned and sculpted my booty - Pushed my booty up - Thinned out my thighs, arms and neck - Made my hair bigger - Pushed my jaw line up - Added a glowing filter, twice - Narrowed my shoulders It’s a lot of effort, huh!? Seems crazy. But what’s crazier is that we all fall into the trap. It’s marketing and it gets us! I want to make cellulite, big booty’s, uneven skin and personality something to be looked up to! BUT I NEED YOUR HELP 🙏🏽🙏🏻🙏🏿 You need to love yourself. Every single inch and flaunt exactly what you go. Mind, body and soul! I’m not perfect, I do t want to be. I’m so much more than my Instagram posts. Just like everyone! Unique is better. Unique is power. Lumps, bumps and all🎉 @MOANA_BIKINI👙 #FLAWSANDALL
On thanking her bullies...
"I want to show off skin issues and cellulite because I think it’s super cool if the things I used to get bullied about in school if I can make those things trendy. I think I could even thank the bullies for making me feel so self-conscious about my body and about my bum and my eczema and I can be like “high-five, thanks for trying to make it cool again.'"
Perspective VS reality🤓 This is me. Current day. I wanted to share this with you because I think it's important to stay true and real on social media. I can assure you the only difference in these two photos are the way I'm standing and wearing my bikini. We all know our angles and don't always share the images of us not looking our best. Therefore, sometimes we can share an unrealistic showcase of ourselves. Of course we all want to share photos of ourselves where we look good, great, our best! I know that I do. I'm sure that you do. It's just human nature. However, this nature of Social Media, and our usage of it, encourages unrealistic expectations. Everyone posts pictures of themselves on their best day, in their best angle, and everyone else feels that their everyday self isn't good enough, or doesn't match up, or can't compete. It's important to focus on yourself and your own goals instead of comparing yourself to others constantly. Run your own race and set your own goals, the only person you need to impress is you! ❤️❤️❤️ @MOANA_BIKINI @BIKINI.BODY.BURN
On being a positive influence to her young fans...
"When I was 16 I was getting called ‘scabbylegs’ and all these really mean things and I wish I had someone that could’ve said to me “girl, I think you should wear some shorts or a dress. Just bloody wear it, you don’t have to cover up”. So I really want to be that person, like really badly. It would be a dream come true it I could change lives and it would be so cool if people could come on board with me and do that."