H&M to become 100% fancier, Balmain collaboration announced
When H&M does a big name designer colllaboration they do it right.
So when Kendall Jenner took to the 2015 Billboard Music Awards red carpet dressed head-to-toe in Balmain to announce the collaboration with H&M let's just say the world collectively lost its biscuits.
It's no secret that Balmain's head designer (and all round cutie patootie), Olivier Rousteing, has been courting Kenny J around as his muse of sorts, so it makes sense that he'd join her along with fellow 10, Jourdan Dunn, to break the big news.
“I want to talk to my generation: this is my main aim as a designer.
H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag.
The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier
The collection is due to hit 250 stores worldwide on November 5, and like the Karl Lagerfeld, Isabel Marant, Lanvin and Versace collections that have gone before it, no doubt it will sell out in, oo let's say roughly .35 seconds?