The Man Who Helped Make The ALS Ice Bucket Challenge Go Viral Has Died At 34
Remember the ALS Ice Bucket Challenge? In 2014, people all over the world – from Lady Gaga to Oprah – threw a bucket of ice on themselves and their pals to help raise money and spread awareness for the incurable nervous system disease, Amyotrophic lateral sclerosis (ALS), and its sufferers. It was massive. All in all, the campaign is said to have raised anywhere from $160 to $200 mill for ALS research, according to the Boston Globe.
One of the earliest adopters and biggest campaigners of the ALS Ice Bucket Challenge was former Boston College baseball player, Peter Frates. Pete had only recently been diagnosed with ALS when he heard about the Ice Bucket Challenge. He got involved early and encouraged others to do the same, including some big names like Tom Brady. What he inspired resulted in more than 17 million people throwing ice on themselves, according to NBC News. Unfortunately, after a long battle with ALS, Peter died on Monday.
In a statement released this week, his family called Pete an inspiration. “A natural born leader and the ultimate teammate, Pete was a role model for all, especially young athletes, who looked up to him for his bravery and unwavering positive spirit in the face of adversity.”
In honour of Pete, please enjoy some of the best clips from the Ice Bucket Challenge, easily one of the most viral campaigns of the decade…