So, how do you land a job as a 'Creative'?
Think outside the box with the skills to prove it!
The Creative team for a brand are responsible for producing content that best showcases that brand whether it be for in-house promotion or client partnerships. This sector has a lot of scope; from co-ordinating shoots to managing talent, pitching creative and producing innovative and engaging content.
While you should always remember media is one of the most fluid industries you can join and it is not uncommon to gain experience in one area before switching to another, this is the general career ladder for a person interested in Production.
- Production Assistant
- Production Coordinator
- Production Executive
- Creative Services Manager
- Junior Producer
- Senior Producer
- Director of Photography
- Creative Director
Someone who knows this world better than most is Mitchell Lewis, Lead Designer at GP Advertising.
How did you start out in the media industry?
After trying my hand as a 'Ski Technician' (a fancy title for what was really just an excuse to live and breathe a wild snow season) I turned to a career as a Brand Sales Rep with a car boot full of sample ladies shoes.
Eventually I turned back to what I loved through school - being creative - this led to my enrollment in a Graphic Design course at Shillington College and I haven’t turned my back again since.
What detours did you take to get to where you are now?
When I graduated from Shillington College, the Global Financial Crisis was in full swing meaning permanent full time design jobs were few and far between. Realising this, I headed into retail work to keep the cash flow coming in whilst also taking on freelance work in the evenings.
Although it was frustrating not being able to fully get into the industry straight off the bat, it allowed me time to hone my skills and gain confidence in my work while receiving constructive criticism from my clients.
After eight months of juggling full time retail with after hours graphic design work, I landed my dream job doing graphic design full-time for a watch and jewellery company. It was here that my career really expanded, being around like minded creative types with a vision to think outside the square and develop new ideas and concepts for internationally regarded fashion brands.
Within five years I had gone from a college graduate to Design Manager overseeing a team of fresh-faced interns and graduates, pursuing the same dreams that I had just a few years prior.
While I constantly want to advance my career, I now work with a large team of designers for one of the biggest retail advertisers in the country.
Give us your best insight into this ever-changing industry.
Trends move quickly and technology is advancing at a faster pace than ever before; and this to me is pretty bloody exciting! Creative opportunities are becoming endless and there are plenty of different avenues for you to take your career.
I believe it's important to stay open minded from the moment you decide a creative career is for you. You might have grand plans to go in a direction you've always thought was going to be the one for you, only to switch things up and perhaps end up in a slightly alternative one. After you begin working around other creatives, they will open you up to avenues you never knew existed. This is what keeps the industry exciting!
What advice can you give to young people keen to start in media?
Jump right in! Do some research on a bunch of creative courses until you find the one that works well with your interests. Once you've decided on this you are on your way.
Pick up an internship where you can get some hands on experience working with companies and their clients. Take what you can, whether it be full-time for a couple of weeks or casual over a few months, any experience will be beneficial on your resume once you graduate.
Also, ask questions! Because technology is advancing so quickly, I still find myself asking anyone and everyone for their feedback on my work. You should take all feedback as constructive criticism, after all everyone has their own personal taste and opinion. Keep feeding your brain with as much knowledge as you can. The digital age will save the day allowing you to brush up on the skills you weren't sure about by finding one of thousands of tutorial videos online.
Lastly, stay in touch and follow all the creative media that's put in front of you from informative blogs, creative social media accounts (Instagram, Pinterest etc) and subscribe to YouTube tutorial pages so that you are constantly thinking creatively and being inspired by not only your own imagination, but also by your peers.
What’s next for you?
Lots of hard work! I am hugely passionate about advancing my skill set in the digital design space.
I am also currently working through the launch of my creative brand - watch this space! My vision is to continue to work in the advertising and media industry by day whilst building my freelance client base (to keep me busy by night!)
With a wedding in full planning mode for next year, something has to pay the bills - but I think it's a real a bonus when you're doing what you love!