So, how do you land a job in 'Marketing'?
Triple threat? Creativity, commerce and conscious
Without marketing across multiple platforms, no brand can exist. So if you’re keen on building brand presence within the market place through advertising, events and publicity. You should also possess a strong creative vision for the growth of the overall business.
While you should always remember media is one of the most fluid industries you can join and it is not uncommon to gain experience in one area before switching to another, this is the general career ladder for a person interested in Marketing.
- Marketing Assistant
- Marketing Executive
- Brand Manager
- Marketing Director
Someone who knows this world better than most is Cat Zaharias, Marketing Manager at Nickelodeon.
How did you start out in the media industry?
My dad looked after retail sales at News Corp for thirty years so I grew up around the media - I thought my dad was the coolest guy ever.
I studied marketing and PR at university and interned at a media buying agency, which was my first taste of the industry.
Following my graduation my dad introduced me to an old colleague of his who worked in magazine publishing and I was lucky enough to score a job as the marketing and publishing assistant. I worked across nearly thirty consumer and trade magazines with subject matter ranging from fishing to dancing to pig-hunting! This role exposed me to many facets of the media industry and some incredible people.
What detours did you take to get to where you are now?
Around two years into my role at Yaffa, I was asked to contribute to one of the media industry mags. I scored a column in print and an online version (#feltsofamous), and shortly after I was contacted by the owner of a production agency who wooed me for an interview.
At 21, I was easily flattered and ended up taking a job that I didn’t quite understand or want. We lost a major client early on and everything spiraled from there. The environment was toxic and I don’t think I’ve ever felt quite so uncertain or anxious in my life. After three very hostile months, luck (and my amazing former manager) were on my side and I landed a new role back in magazines. It took me some time to recover from this ‘detour’ as I felt silly and like I’d made a bad decision, but I realized, if I never made any mistakes…how would I ever learn for myself?
It actually turned out to be a really important part of my career. This short-circuit allowed me to gain a new perspective and refocus on my career goals, which propelled me quickly into a management position and ultimately led me to where I am today.
Since then, the road continues to be bumpy, but I’m thankful for every situation that doesn’t go according to plan because it continues to teach me the art of resilience.
Give us your best insight into this ever-changing industry.
Maintain your relationships. The industry really is ever-changing (now more than ever!) and you never know when someone from your past might pop up. Building a successful career involves difficult interactions and challenging people, but great relationships can open a lot of doors!
What advice can you give to young people keen to start in media?
Be open to everything. The media industry is fluid in many ways, which means experience with any company, any medium and any brand will likely teach you a transferrable skill.
Also, be patient - as a generation we are highly ambitious and sometimes being too focused on the next thing blinds us to valuable lessons and opportunities right in front of us.
What’s next for you?
I am currently in the process of making plans to transfer overseas to the US. After seven years in the Australian media industry, I am looking to change things up.
Plus I love to travel so an international role could lead to more opportunities for me. I’m excited!