So, how do you land a job in 'Sales'?
Talk the talk and sell, sell, sell!
The Sales sector of the industry is vital in developing media brands into new markets, platforms and growing the business as a whole by generating future revenue streams.
While you should always remember media is one of the most fluid industries you can join and it is not uncommon to gain experience in one area before switching to another, this is the general career ladder for a person interested in Sales.
- Sales Assistant
- Sales Coordinator
- Commercial Executive
- Commercial Manager
- Commercial Director
Someone who knows this world better than most is Dan Flanagan, Group Sales Manager for Digital at MCN.
How did you start out in the media industry?
My media career started working with four people in a Darlinghurst studio, with a company called Urban Geek Media. I was selling advertising space across a breadth of websites with a mostly male audience. Think gaming, sport, comedy and general entertainment.
What (if any) detours did you take to get to where you are now?
The biggest detour I’ve made was a move from Adelaide to Sydney as the opportunities in the media industry are far greater.
Since the move I’ve changed roles a few times. I started in a phone-based software sales role, which I quickly realised wasn’t going to tick all my boxes. Next I moved between both small and large media publishers working with a variety of traditional and digital platforms.
Give us your best insight into this ever-changing industry.
My view is that with change comes opportunity. This industry won’t slow down anytime soon and it would be really boring if it did.
Whilst it’s likely you’ll spend plenty of time in spreadsheets and computer systems (get a good pair of headphones), you’ll get to work with so many great people, brands and the constant change means you will be challenged and have a whole lot of fun along the way.
What advice can you give to young people keen to start in media?
1. Network, network, and network some more! My friends joke that I can’t stand still at an event or function. I make a deliberate effort to get around to lots of people and have lots of different conversations to learn new things, and hear different opinions. It’s really important to keep an eye on the industry beyond just the position you’re in.
2. It’s ok to work it out as you go! After I finished school, I completed a politics degree. Then I managed Sanity & Virgin CD & DVD stores (ha!). Then I managed bars and even handed out Census papers. Then I did a Marketing degree. Come to think of it, no one has ever asked to see that?!
What’s next for you?
I’ll continue to play in areas that I know and love; digital, video, mobile and data (don’t think porn!)
MCN have an amazing team of people and a relentless culture of innovation. I’m extremely grateful to be a part of a market leading business and with partners who recognise that.