I Can't Stop Thinking About How Much Money Uber Eats Must Have Paid Kim Kardashian
Kim Kardashian has a new job and it's in Australia. Kind of.
Yesterday while I was becoming one with the couch, Uber Eats dropped a brand new Aussie campaign with none other than Kimmy K and Magda Szubanski aka Sharon Strzelecki from Kath & Kim. The unlikely duo both sat resplendent in Netball outfits as they mused over what meal to order.
The promo is noice, it's good, it's unuuuuuusual.
My favourite kind of Mrs Kardashian-West is when she gets a bit ~silly~ so to see her stepping in to a "umorous" character (almost) makes up for a lot of her tone-deafness.
So how did it come to be that the reality queen offered up her mug to be in a humble little brand spot Down Under?
KOLD HARD KASH.
At this point I don't have any sort of legit figures but I've done some in-depth research (thanks to my journalism degree because I am a very serious journalist) and here's how much I reckon the Uber Eats big wigs footed for the pleasure of having Kim in their spot.
According to a report from Business Insider Kim has previously stated she makes between US$300K and US$500K per sponsored Instagram post. PER SINGLE POST!!!! I'm sweating.
Furthermore her attorneys have said she makes around US$6 million for longer term endoresements deals. She is attached to multiple brands so it's fair to say she'd be lining her pockets DEEPLY throughout the year.
In an interview with Lisa Wilkinson on The Project, Kim told her the shoot took place in Los Angeles for a 12-hour day. So put that all into consideration: a day's work, her image being used in a promo, and her personal endorsement, means this rounds out to be a hefty pay-packet for the mother-of-three.
Based on my calculations I believe Kim would have received anywhere between US$3 - $7 million for this little gig. Not bad for a day hanging out with our lord and saviour, Sharon Strzelecki.
Considering Kim has a net-worth of US$370 million this is chump change for her. And while you might be sitting there weeping at the ridiculous fee, you can sleep easy tonight knowing that we now have footage of Kim in a Netball bib saying, "chicken schnitty with chips and chicken salt."
Now that, that is priceless.
Main Image Credit: Uber Eats
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