A Small Aussie Business Has Reportedly Received A Cease & Desist Letter From Kylie Jenner’s Lawyers For ‘Rise & Shine’ Tee
It’s Kylie Jenner’s world and we just live in it.
After trying and failing to successfully trademark her viral catchphrase, ‘Rise and Shine’, in the U.S, Kylie seems to be taking her plot for commercial domination of a colloquial phrase down under.
A small business owner on the Gold Coast who’s been selling tees with the phrase ‘Rise and Shine’ for the past year has reportedly received a letter from Kylie’s lawyers, asking her to cease and desist from selling the tees.
The woman, who wanted to stay anonymous, apparently told the The Gold Coast Bulletin that she was shocked when she received the legal document relating to her business, Cased Clothing.
“I used to really like her, now I'm like are you kidding me. The design wasn't about her, it was just a shirt with a different holiday feel,” she said.
“We still have a few left but don't plan on selling them now. I would be really pissed if we had $4000 worth of T-shirts here but we only have about eight or so.”
The status of Kylie’s trademark application for ‘Rise and Shine’ here in Australia is unclear, but, if these reports are to be believed, her lawyers clearly feel confident enough to initiate the first steps of a legal spat against a small business - full trademarking rights or otherwise.
Trademarking is routine for the Kardashian-Jenner clan: Kim’s lawyers rushed to trademark her newborn child’s name, Psalm West, Kim’s ill-fated ‘kimono’ lingerie was also on the cards for trademarking for a while, and it’s been reported that the family trademarked the name of their deceased patriach, Robert Kardashian.
While trademarks do provide an important layer of protection for celebrities against those looking to profit off of their cultural influence, the mighty power of these millionaire – and in Kylie’s case, billionaire – celebrities means they’re more than likely to shut down any opposition to their applications, fair or unfair, without too much hassle.
As for Cased Clothing, reports say they won’t be contesting the letter. “Unfortunately, we just don't have the money to fight something like that and she has enough cash to take us down,” said the woman. “It's not worth it.”
- Alice Griffin
Main Image Credit: Getty Images
Keep Up With How Much Kash Each Kardashian Is Worth...
Keep Up With How Much Kash Each Kardashian Is Worth
Getty1 of 8
Getty2 of 8
Getty3 of 8
Getty4 of 8
Getty5 of 8
Getty6 of 8
Getty7 of 8
Getty8 of 8