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MOVEMENT campaign launched by MTV and M.A.D.E

The search for the Millennial Leader begins now…

MTV and the Museum of Australian Democracy at Eureka (M.A.D.E) are on the hunt for the Millennial Leader – someone to be the voice of Australia’s largest generation. Could this be you?

The UN International Day of Democracy (September 15), signals the start of a new MOVEMENT to highlight issues that matter to young Australians, find a leader to represent their views and inspire social action.

The MOVEMENT campaign centres around the search for a Millennial Leader and has support not only from MTV and M.A.D.E, but also national youth and social action organisations and the House of Representatives at Australian Parliament House.

The millennial generation (born 1982-2003) represents 30% of the entire Australian population but accounts for 46% of the 1.2 million Australians who have not enrolled to vote.

“Over the course of the Federal Election campaign, media coverage portrayed this generation as apathetic and somewhat disengaged in the political process,” says MTV Australia’s Vice President and General Manager, Rebecca Batties.

“We see the issue being less about apathy and more the inability to talk to young people about the issues they think are important.”

If you think you have what it takes to be the voice of this generation, you can nominate yourself to be the Millennial Leader by uploading a 60-second video and answering four questions at from now until October 10.

An incredible panel of fellow millennials who are all excelling in their respective fields will then determine a shortlist of five candidates who will campaign during a three-week public voting period.

The elected Millennial Leader will be announced on November 14 and will be ‘in office’ until September 15, 2014 – next year’s UN International Day of Democracy – and will have access to a ‘Brains Trust’ of leaders who will share their wealth of diverse skills and knowledge.

If you don’t want to nominate yourself to be the Millennial Leader, but you'd still like to have your say on what you value most and your issues of concern, head on over to

More information on the voting process is also available at – so check it out and help create the Australia you want for the future.

Lucy Slight

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