MTV Switch: Winner Announced!
MTV recently produced a TVC which aims to educate viewers on the potentially disastrous effects of global warming.
We sent out a call to arms to all music aficionados to help create a score for the MTV Switch campaign – and our appeal was not in vain! In a few short weeks we received over 100 entries, and it was up to you to decide whose track would accompany the ad, which will play across MTV.
Check out the winning entry here!
We sit down with winner Nick Freestone of Sydney to talk sustainability, the future, and just how you go about writing a song for an ad...
MTV: Tell me a little bit about how you came across the competition in the first place?
Nick: I was round a mate’s place and we were watching ‘Date My Mum’ and we saw the ad, so he said we should do an entry. So I found time to do a few, and it was actually the last one that I created on the day that won.
MTV: Tell us a little bit about the track.
Nick: Well, it was interesting, because I was thinking about the ad a bit and I wanted to do something in three/four; a little more like a dance, a little more orchestral and pretty… I’ve had a listen to my other ones, either they’re very harsh and in your face, or very light. But I wanted something that would be a little more emotional I guess. So the track is a little like a waltz, but it has a couple of instruments doing a 4/4 thing over the top, so it kind of breaks it up. So it’s very flowing, very lyrical.
MTV: So what was your mindset going in and creating this score, did you have a theme you wanted to get across?
Nick: I had a very clunky theme, chords and melody going on. And then, because I’m a little obsessed with Coldplay [laughs] they have a hammer dulcimer in every almost song, so I was really interested in putting that somewhere in the song, It ended up you could hardly hear it, but that’s when the compositional part of it came in. I then thought about writing lyrics over the top for the theme of Switch, but then the lyrics themselves are designed to go with the emotion of it, they’re not talking about Global Warming but they’re talking about a situation where you owe someone something. Like the earth has been given to us, and it’s an incredible place so we really should be giving back.
MTV: Tell us more about how you got to here, and the music you and your friend you mentioned make?
Nick: Well I just finished my master’s degree in guitar performance and I do composition and stuff for theatre, and I’ve just started a small business doing some small time production stuff for promotional videos and bands and stuff.
My mate Jonny Robinson has just finished an album called Run, we’re actually looking for a manager at the moment. Its under his name, but I’m officially his musical director, I ‘spose you could say, because he brings a song to me and the two of us work it through, and when it comes to playing live I’m his guitarist. It’s a strange relationship but it works really well when it comes to making music that’s actually good.
MTV: Competitions like this are obviously a great way to get exposure, is this something you also considered when entering?
Nick: It was more like, I’ve got time, and if I got a track in the top ten that was a bonus. But the real point of it was that I could prove to myself that I could do it, I guess? And I think in a way all my different entries got better and better the more time I put into it. The one that finally won, my wife actually sings on it and it was great to do that with her as well.
MTV: So do you consider yourself someone that is proactively involved in environmental issues and concerns?
Nick: In terms of saving power and stuff like that, my wife and I have always been aware of that, but probably for different reasons. We both grew up in the country and on tank water, so having that attitude to conservation is already in our heads. And how expensive power is that’s always impacted us as a couple! What’s the point of wasting something that actually the rest of the world don’t have? So that’s how I like to think of it. We have all this and we’re wasting it.
MTV: So what’s coming up for you?
Nick: Got a couple of jobs lined up for my new business, going to meet a couple of managers for our music project, and going for a holiday to New Zealand pretty soon! So that’s about it!
MTV: Well congratulations on winning Switch once again! We’ll keep our ears peeled.
To check out Nick’s myspace page, click here