Tasmanian Beer Goes Green!
It figures that beer doesn't like global warming. Lukewarm ale conjures up all sorts of seedy images; it belongs with stale ciggies and sticky carpet in the Corner Pub Gallery Of Turn-Offs.
The Brazilians understood this all too well - they market their beers in fridges that display a minus sign. To be true bem gelada, it'd better be between minus one and minus three point five degrees. That's the beer that'll give girls chest hairs, and the guys icy burps that bring frostbite to their nose hairs.
And now, the Tasmanians have got it right too. They're taking up the campaign against pisswarm beer through combating global warming, with this week's launch of a 100% carbon offset beer Cascade Green.
The beer has Australian Government Greenhouse Friendly™ certification, and its offset measures also include packaging designed to minimize its carbon footprint. It's initially purchased certified carbon offsets for the Hobart Landfill Flare Facility, and will continue to purchase offsets on an ongoing basis.
And in case you thought green beer is anything but the way nature intended, Cascade reckons their beer still tastes just as great as the rest. They describe it as a "full-strength, clean and refreshing all-malt lager, with a third less carbohydrates than a regular full strength beer and preservative free".
So you care about global warming? Or even just about lukewarm beer? Put it where your mouth is then!