In 2012 we’re bringing you more homegrown talent than ever before!
This year MTV kicks off ‘Local Produce,’ a brand new music initiative aimed at supporting and championing local talent. Each month we’ll showcase one artist, bringing you interviews, behind-the-scenes footage, galleries, music videos and an exclusive performance, available on-air and online for your viewing pleasure!
“Local Produce creates a platform for artists to break away from the pack,” says Rebecca Batties, General Manager, Music & Comedy, MTV Australia & New Zealand.
“[It] carves out a much-deserved space on MTV to crank up the volume and shout about amazing Australian and New Zealand artists.”
And who better to launch the project than a local lad making a big mark on the hip hop scene…
One of Australia’s most talked about up-and-coming artists, Melbourne based rapper 360 is an underground-reared emcee that has transcended the hip-hop genre with his game-changing album ‘Falling & Flying’.
With three tracks featured in this year’s Triple J’s Hottest 100 countdown and his current single ‘Boys Like You’ racing up the ARIA charts, 360 is a rarity, managing to maintain his indie credibility while enjoying mainstream success.
“It’s awesome to get out there, it’s amazing promo” says 360. “It’s really cool, I love it. I’m stoked!”
Head to the Local Produce Hub to find out more about the project and get acquainted with this month’s featured artist 360!
This year MTV kicks off ‘Local Produce,’ a brand new music initiative aimed at supporting and championing local talent. Each month we’ll showcase one artist, bringing you interviews, behind-the-scenes footage, galleries, music videos and an exclusive performance, available on-air and online for your viewing pleasure!
“Local Produce creates a platform for artists to break away from the pack,” says Rebecca Batties, General Manager, Music & Comedy, MTV Australia & New Zealand.
“[It] carves out a much-deserved space on MTV to crank up the volume and shout about amazing Australian and New Zealand artists.”
And who better to launch the project than a local lad making a big mark on the hip hop scene…
One of Australia’s most talked about up-and-coming artists, Melbourne based rapper 360 is an underground-reared emcee that has transcended the hip-hop genre with his game-changing album ‘Falling & Flying’.
With three tracks featured in this year’s Triple J’s Hottest 100 countdown and his current single ‘Boys Like You’ racing up the ARIA charts, 360 is a rarity, managing to maintain his indie credibility while enjoying mainstream success.
“It’s awesome to get out there, it’s amazing promo” says 360. “It’s really cool, I love it. I’m stoked!”
Head to the Local Produce Hub to find out more about the project and get acquainted with this month’s featured artist 360!
Copyright : MTV Australia
