DCMA Collective, the urban clothing store owned by Good Charlotte boys Joel and Benji Madden, had the grand opening for its flagship store in Los Angeles last weekend. The red carpet was duly attended by vac-girls Nicole Richie and Paris Hilton, and while Nicole attended in a glamorous white dress, Paris dressed it up in the same way she's been doing since starting to date Benji ... in top to toe DCMA. The question is whether Paris' constant endorsement of what are (essentially) variations of skull-and-crossbones pyjamas will do much for the clothing line. Paris' most public moments (and arguably most dexterous achievements) have never been when she's been dressed...

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