Taking steps to combat global warming isn’t just about taking a pledge or committing to doing something – it’s about real life action. That’s where MTV’s hot new star, Cherry Girl starts to blossom, just in time for Earth Day.

Her philosophies on life are intriguing; her sense of style unconventional, and her love of creating well-meaning mischief is infectious... But just who is this seductive and elusive new starlet? Well, she’s slick, sexy and boy, does she love cherries.

Cherry Girl leads an aspirational, sexy, hedonistic life, but one that always leaves a positive trace on her environment and the lives of the people around her, and is personally extending an invitation for you to ‘Play With The World’. By doing so, she will demonstrate how the smallest actions can have a positive ripple effect across the planet. In short, Cherry Girl seeks pleasure in life and wants you to do the same.

As part of Earth Day 2009, Cherry Girl is making her debut on MTV – but off screen, Cherry Girl will be regularly updating her blog at www.iamcherrygirl.com, where she will interact with visitors.

Visit www.mtvcherrygirl.com where you can find out more about her intriguing philosophy of life, and while you’re there, check out the 6O second production online produced by Ridley Scott Associates and visit the ‘play’ section of the website to take part in competitions.

In her first film for MTV, Cherry Girl mischievously shows us how the seeding of cherry stones in the pockets of strangers can transform even the most barren city landscape into a striking orchard of cherry blossoms.

Cherry Girl commented, “I am thrilled, flattered and totally pumped to be working with MTV, it’s is a dream come true. Setting off on new journeys is always exciting and, I can’t wait to meet new people and share my experiences. I hope everyone will join me, it’s going to be pretty amazing.”

Don’t miss one second. Cherry Girl won’t…

For more on Cherry Girl, get to www.mtvcherrygirl.com

Visit Cherry Girl’s blog: www.iamcherrygirl.com

Follow Cherry Girl on Twitter: twitter.com/iamcherrygirl

Visit MTV SWITCH’s dedicated website: www.mtvswitch.org

Become a Fan of Cherry Girl on Facebook: http://www.facebook.com/groups/edit.php?officers&gid=82603157587#/group.php?gid=82603157587

MTV Switch, MTVNI’s Global Climate Change Campaign, tackles the issue of climate change with an edgy twist, aiming to affect positive behavioral changes, avoiding the clichés, preaching and scaremongering. Instead, MTV Switch aims to make taking steps to reduce one’s carbon footprint appealing in itself. By connecting, rather than instructing, the campaign ultimately entertains intrigues and inspires on simple climate conscious acts.

Copyright : MTV Australia