Selena Gomez Announces 'Rare Beauty' An Inclusive Makeup Range For Men, Women, Boys & Girls
At this point she's unstoppable.
Not content with *simply* being one of the biggest selling recording artists over the past decade, Selena Gomez is now stepping into the beauty space on her path towards world domination.
After months of speculation the Bad Liar singer has made a big announcement today, telling fans she will be launching 'Rare Beauty' an inclusive makeup and skincare range coming in this summer (our winter) to Sephora stores.
Following in the footsteps of Rihanna and Lady Gaga, Sel explained the process behind this new venture in an Instagram live.
"This is something I started working on two years ago. I found the right partners and the right team…and it’s important to me because I wanted to make a brand where you feel comfortable," she said. "It’s not just a brand. It’s going to be a lifestyle. I want girls and boys and men and women to feel comfortable. It’s meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves."
— Alyssa Bailey (@alyssabailey) February 4, 2020
While details on exactly what products will be released, the 27-year-old said she is keen to make this a collaboration with her dedicated fans.
"I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves," she said.
Ooop maybe YOU could be the next face of the brand?
The Rare Beauty Instagram has been populated with some new posts and so far it looks like this is set to be very different from the OTT marketing we often see with beauty launches.
So you better start saving your pennies to cop the SelGo look later this year.
Main Image Credit: Licensed by Getty.
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