The Weeknd Cuts Ties With Major Fashion Brand Over A Racially Insensitive Hoodie
Well, this is awkward.
The Weeknd took to Twitter earlier today to announce he's cutting ties with fashion brand H&M over a racially insensitive hoodie.
"Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm anymore..." The Weeknd tweeted along with a picture of a black child wearing a sweatshirt that reads "coolest monkey in the jungle."
— The Weeknd (@theweeknd) January 8, 2018
Even The Roots' Questlove weighed in on the issue, taking to Instagram to write, "...all this tells me about @HM is that the seats in the boardroom lack something...wanna take a guess?"
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something...wanna take a guess?
H&M have already recieved plenty of backlash from fans, and have even issued an apology and removed the image from their website.
"...We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally...We will thoroughly investigate why this happened to prevent this type of mistake from happening again," they wrote.
The Weeknd, who appeared in H&M's Spring Icons campaign early last year and collaborated with the brand, is clearly NOT a happy camper.
No word from H&M on The Weeknd's choice to part ways, but watch this space...
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