Here's Why ‘Life Is Beautiful’ Is Unlike Any Other Festival Experience (& Better For It)
There are countless festivals held all over the world, and often it can be difficult to distinguish between lineups, stages, side attractions and locations. Are they just another shot of exhibitionism with a splash of glitter?
(Excuse the delay, but we needed the recovery time.)
If you’re not familiar with the area, you have to journey away from the bright lights of the main strip to old Vegas, where the mob originally ran the joint. Soaked in history, the area has recently been revived by investors, especially Tony Hseigh of The Downtown Project who has spent over $350 million in an attempt to create the most community-focused city in the world.
With the festival in its fifth year, and bringing nearly 50,000 people to the festival ground on each of the three days, it’s undeniable that the movement has revived the Downtown area by celebrating the values at its core; music, art, food and ideas.
We walked from stage-to-stage each located on a famous Downtown street and happened upon murals in the making, food trucks powered by celebrity chefs and the electric energy that ran through each person.
Acts from all over the world opted into the philosophy including headliners Chance the Rapper, Muse, Gorillaz, Lorde, Blink-182 as well as a performance from local spectaculars Cirque Du Soleil and The Blue Man Group.
Admittedly it can be rare to see artists venture from backstage into the festival grounds, but after speaking to several it seemed the inclusive nature of Life Is Beautiful had struck a chord with each of them. They were all there in one way or another to celebrate life.
Acts like Milky Chance returned to Life Is Beautiful in 2017 after playing a much earlier timeslot just two years earlier.
“It was really, really cool,” band members Philipp and Clemens told us. “In life there’s magic happening and you should look at it and soak it in. It can be difficult and sometimes hard to appreciate, but you have to try.”
Meanwhile breakout indie pop artist Ella Vos, debuted at LIB with her very first Vegas performance and praised the crowds. “Everyone’s amped up and the people are so welcoming. It reminds you that life is yours to do what you want with,” she explained.
TroyBoi from East London couldn’t agree more, telling us he thrived on interacting with the crowd. “I’m doing what I love and spreading my music all over the world. That’s always been a dream to me and this is when it feels most real.”
However, the festival experience is not without its hiccups as breakout duo, Frenship (whose hit ‘Capsize' amassed 400 million streams worldwide) discovered just prior to their set when their equipment failed. Luckily fellow artist Kali Uchis didn’t miss a beat and saved the day supplying them with her own set.
It was also a big weekend for firsts with a lot of brand new music played including powerhouse producer Kaskade who took the opportunity to test out a new song on his mega crowd (who promptly lost their damn minds).
We also couldn’t help but steal some time with one of our favourite Aussie producers – Hayden James – who decided to hit fans with a new song, ‘Numb’, off his impending album.
Coming off a 98-run tour, Hayden has seen a lot of gigs over the past twelve months, which has had him reflecting during the writing process.
“I feel very lucky to be doing what I’m doing. But no matter who you are, you have the opportunity to do whatever you want,” Hayden explained. “You’ve got to take the little things and life is beautiful because of those moments.”
THANK YOU ALL for the 5th and most beautiful year yet! We are blown away by all love, energy, and positivity from last weekend. This would not be possible without all of you, and we are so excited to see what the next 5 years will bring! See you in 2018✨💃✨ #lifeisbeautifulfest #DTLV 🎼 credit: Cameron Calloway - "Everywhere"
But maybe the most simple and direct answer of the three days came from Jamaican-born hip hop legend Sean Paul who said, “Life Is Beautiful is one of the best shows in Vegas! Everyone got the f*ck up – excuse my language – but it’s great.”
We’d have to agree. Until next year Life Is Beautiful.