Shane “I didn’t fuck my cat” Dawson has been hinting that his long-awaited return to his YouTube channel is nigh, but some research shows that excitement around the former King of YouTube might not be all that great.
Back in June, Dawson – who recently moved to a farm in Colorado with hubby-to-be Ryland Adams – said that he hasn’t abandoned the platform he worked so hard to create and then ultimately taint with a slew of scandals – his account was demonetised by YouTube.
- Sexualising famous tween Willow Smith
- Using racist stereotypes repeatedly
- Jokes about paedophilia
The list goes on, and we’re not gonna even get into the various instalments to Dramageddon.
“I know I haven’t posted a video in a long time and I promise it’s not because I don’t want to,” he wrote on Instagram.
“I’m just trying to stay in a good mindset and be happy. I promise I’m not going to abandon my channel after 15 years of creating.”
But, in a recent study undertaken by Insider, it seems people couldn’t give a rat’s ass about whether he’s coming back or not. The publication surveyed over 1,100 people, and the proportion of people who had heard of him had dropped to 15.1% in August, from 23% in April.
I never thought I’d see a timeline where Shane Dawson felt irrelevant, yet here we are.
In addition, the amount of people who like Dawson has dropped even further. In December of last year, an Insider poll recorded that Dawson’s favourability stood at 19.5% – keep in mind that this was some six months after he posted his most recent video, ‘Taking Accountability’.
However, his silence appears to have not made people forget his scandals – perhaps the opposite. In April it had dropped to around 13%, and in August it stood at a measly 7.8%.
STEP 1: Become embroiled in too many controversies to count
STEP 2: Lose a whole bunch of views and engagement, fading out of the cultural zeitgest
STEP 3: Move to a farm in middle America
STEP 4: ???
STEP 5: Profit… maybe?
It’s impossible to tell what will happen to Shane Dawson’s career from here on out, but it feels like the world notices there’s bigger things going on, and better creators to stan. Dawson might make his return, but only time will tell if anyone will care to tune in.