It's James Charles to the rescue.
The beauty YouTuber has stepped in to defend TikTok star Charli D'Amelio after a video posted by the 16-year-old resulted in her losing a whole heap of followers.
Let's start from the top, shall we? D'Amelio and Charles, if you didn't know, are good mates who frequently do collab videos together, including one posted to YouTube this week. In it, Charles is having dinner with D'Amelio, her older sis Dixie and their parents, when D'Amelio shares that she hoped she'd hit 100 million TikTok followers within a year of surpassing 1 mill.
"Was the 95 [million] not enough for you?" Charles jokes.
"Well, I was just saying, like, even numbers," D'Amelio explains.
Cue the chaos. Fans around the world began tweeting that D'Amelio was "rude", "entitled" and "ungrateful", also calling out the fact she seemed "bratty" toward the private chef who served them snails in the video, and promptly unfollowed her. As of Friday morning, D'Amelio had lost a cool one million followers on TikTok.
Sound familiar? Charles himself famously lost three million on YouTube, back in May 2019 after fellow YouTuber Tati Westbrook called him disloyal and claimed he sexually pursued straight men. He denied the claims and Westbrook has since apologised, but the damage was done.
Charles took to Twitter to defend D'Amelio, writing: "This Charli situation is NOT sitting right with me… 100M followers in one year & y'all expect her to know how to be a perfect role model? Death threats because she's a picky eater & made a joke about a milestone? 30+ year olds dragging someone half their age? Feels familiar."
D'Amelio, meanwhile, has also addressed the situation, filming a livestream in which she cried and called it a "big misunderstanding".
"It's completely blown out of proportion," she said. "No matter what I say, no matter how I handle any of this, people are still going to think what they're going to think and that's fine, because those are the people who, in the long run, weren't going to be there for me at the end of the day, and that's fine, I understand that."
She added that she was genuinely sorry, and "it wasn't something where I truly meant to be hurtful, or truly meant to put anyone down."
That brings us up to date, but we have no doubt the situation will continue to unfold. We'll keep you in the loop with whatever happens next.
Written by Sangeeta Kocharekar, an American-born, Sydney-based writer at MTV. Photos from her pre-COVID-19 days as a travel writer are here.