Heads up moochers: Netflix has had enough of your antics, ok? Yes, up until this point, the streaming giant adopted an unofficial 'look the other way' approach when it comes to password sharing.
But as everything we once took for granted is slowly slipping away, the company is presently testing an approach that prompts interlopers to create their own account.
As reported by The Streamable, the message reads: "If you don't live with the owner of this account, you need your own account to keep watching." Users are then prompted to verify they (or that person they live with) is the owner of the account with an email or verification text – otherwise they'll be directed to create a new account. (Personally i'd prefer a 2021 reboot of that 'piracy is stealing' ad, but whatever floats your boat).
"This test is designed to help ensure that people using Netflix accounts are authorized to do so," a Netflix spokesperson told The Streamable. For now, the test will reportedly only pop up for select customers, and only if they're watching on a TV.
According to some research firm, around one in three Netflix users share their password with at least one other person.
It's unclear how aggressive Netflix is going to get when it comes to clamping down on password sharing, but with the rise of a bevy of streaming competitors including Australian companies Stan and Binge, it's likely that they'll be putting their foot down soon.
The point is, if you're looking for a new housemate, then make sure they're a Netflix subscriber. Just be ready, ok? Who knows what the future holds.
Written by Reena Gupta, a Melbourne-based writer for MTV Australia. Follow her on Twitter at @purpletank.