The anonymous gossip Insta account @celeb_spellcheck has announced that it's shutting down for good. The account, which has grown an enormous fan base of over 140k followers, takes delight in mocking the slip-ups and social media gaffes of influencers, reality stars and celebs. An influencer posts a video where it's clear they're not actually using the product they're 'endorsing'? Celeb Spellcheck is there in a heartbeat. A reality star writing "no fence" instead of "no offence"? Prepare to get roasted.
Despite booming in popularity over the last few months, the account had suddenly deleted all of its posts in mid-March. A week or so later, they broke their hiatus by posting an Instagram story, stating they were "taking a little break while I think about the future of this account."
It seems they've taken time to reflect and have reached a decision that the account is no longer sustainable. Yesterday, they posted a story stating the page would be shutting down for good.
"After weighing up many options, the time has come to say goodbye to Celeb Spellcheck," they wrote.
"This account has become too big, too powerful and too time-consuming for me to enjoy running it anymore. There is no scandalous reason behind this decision – I'm not being threatened or sued or controlled in any way."
"I will be permanently deleting the account tomorrow. Thank you so much to everyone who has followed and supported the page."
Recently, one of our writers spoke to a Professor of Linguistics about the account and the problematic impulse some people have to correct others' linguistic blunders.
"Linguistic prejudices just seem to be accepted without challenge. You get this, whether it's conscious or unconscious discrimination against these speakers of non-standard dialects [Aboriginal English, for example] and low-status accents," she told us.
Poking fun at the falsities of influencer culture can be just a bit of light-hearted shade, but picking up on spelling or grammar errors can be a bit of a jerk move. So it'll be interesting to see if any Aussie Insta accounts try to pick up where Celeb Spellcheck left off.
PS: If you see any replica Celeb Spellcheck accounts, they're fake. The anonymous user wrote on their story: "if any other pages pop up claiming to me, they are not."
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