The Most Hyped Beauty Products On YouTube


1 / 36

Escentric molecules molecule 01 - possible the most hyped perfume of all time thanks to the legend that it smells different on whoever wears it. To us it smells dark and spicy, but you'll have to take our word for it if the rumours are true.


2 / 36

Kat Von D Tattoo Eyeliner - This black eyeliner is a true beauty hero and deserves its devoted fandom. The colour is a true jet black, it's waterproof even if you blub and the brush nib is bendable and adapts to the shape of your eye.


3 / 36

Mac Matte Lipstick in Whirl - The MAC Mattes are a staple makeup product and none more so than whirl, the perfect grungy 90s nude loved by loads of celebs including Kylie Jenner.


4 / 36

Laura Mercier Translucent Setting Powder - The sheerest, silkiest setting powder of them all, this really does make your face feel like cashmere and stops that gross, heavy and cakey feeling you get after a day in full foundation.


5 / 36

Anastacia Beverly Hills Modern Renaissance Palette - These shades are just all so useful. Each cake shadow is highly pigmented and they blend seamlessly to add real depth to your warm-toned eye look. Heart eye emojis all round for this one.


6 / 36

Too Faced Better Than Sex - This mascara is a dream come true. It extends lashes ridiculously well and the wand is perfect for avoiding clumpiness during application. The waterpoof version is also ace.


7 / 36

Zoeva Rose Golden Vol. 3 Brushes - The internet loves rose gold, that's a fact. Never is that more true than the fairy tale inspired brush set from Zoeva, which you've no doubt seen casually housed in a jar on Zoella's dressing table.


8 / 36

Colour Pop Cosmetics Ultra Matte Lips - This drugstore brand is such good quality and the ultra matte lips are worth stocking up on as (controversially) they are made in the same place as Kylie's lip kits and seem very similar in formula and performance.


9 / 36

Becca Backlight Priming Filter - Similar to Mac's equally cult strobe cream, this illuminating primer creates a gloriously glowy radiance that blurs imperfections when you apply your foundation over the top.


10 / 36

Charlotte Tilbury The Retoucher - This is like a real life photoshop retouch pen for the face and seamlessly disguises blemishes and inconsistencies in the skin like it ain't no thang. So blendy and even treats irritation and blemishes as it works.


11 / 36

Liz Earle Cleanse and Polish - YouTube loves a hot cloth cleanser and Liz Earle's version is such a classic. It's gentle and creamy on the skin and beautifully removes makeup while moisturising and soothing all skin types.


12 / 36

Mac Cosmetics Prep + Prime Fix + Setting Spray - This water mist might seem like a ludicrous spend but it's actually a total lifesaver for refreshing and finishing your makeup. Totally deserves its cult rep.


13 / 36

Kiehl's Blue Herbal Gel Cleanser - Containing every oily-skinned YouTuber's fave product of the moment, salicylic acid, this product really is a lifesaver for controlling acne and hormonal breakouts, plus Kylie Jenner loves it and we do too.


14 / 36

Spectrum Brushes - These bad boys are seriously loved on YT thanks to their beautiful design and packaging. That said, they are also extremely good quality brushes and we're particularly obsessed with the 5 piece sculpt set, which does everything.


15 / 36

Emma Hardie Face Cleansing Balm - This pricey little cleanser is super luxurious and counts Zoella as its number one fan. Packed with Moringa, it smells delicious AF and really does leave the face feeling clear, dewy, plumped up and luminous.


16 / 36

Kylie Cosmetics Matte Lip Kits - These bad boys always sell out like hotcakes and the YouTubes community love them for their intense colour that stays all day. We've personally found them a little claggy the longer you wear, but the shade range is great.


17 / 36

Becca x Jaclyn Hill Champagne Pop Highlighter - Just a very, very good highlighter that makes wherever you apply it look infused with light. Absolute shimmer goals.


18 / 36

Urban Decay Naked Palettes - Everyone knows these items are worth every penny and with an ever-increasing array of them on the market, we have to say our faces are the Naked 2 (for cool tones) and Naked 3 (because it's rose gold goals)


19 / 36

Nars Ita Kabuki Brush - This artisan brush is super luxe and feels like a hug to the face. The bristle ratio is also perfect for applying just the right amount of powder.


20 / 36

Huda Beauty Alyssa #2 Lashes - Makeup queen Huda Kattan doesn't disappoint with these affordable lashes that are fluttery AF. If you can be arsed with applying individual falsies, these really do have a show-stopping effect.


21 / 36

Glamglow Gravitymud - You've no doubt seen Youtubers posing with bright silver mud on their faces and that's all thanks to. Although it does look cool, it's not cheap and is a firming treatment that won't have huge results if you've got youthful skin, soz


22 / 36

Bioderma Micellar Water - The French drugstore face is an ultra-mild formula that removes even the toughest of makeup, decongesting pores and soothing as it does so. A total classic that is undeniably genius.


23 / 36

Bumble Bumble Invisible Oil Finishing Spray - For anyone who fights a constant battle against frizz, meet Bumble's secret: an amazing weightless oil mist that controls and adds shine without making your hair look greasy. Worth every penny.


24 / 36

Beautybledner - This product has revolutionised the way many of us apply makeup and totally lives up to its rep. It's elliptical base and pointed tip means it works for every area of the face. Such a winner.


25 / 36

Anastasia Beverly Hills Brow Wiz - Everyone wanting Kardashian-worthy brows has been seduced by this product and rightly so. It's so good at defining and filling in that it even inspired countless other brands into creating very similar products.


26 / 36

Urban Decay Eyeshadow Primer Potion - This cult product has been a longtime YouTube fave and we can see why. The original blends like a dream and dries invisibly leaving a silky base to apply a seamless eye over the top.


27 / 36

Bobbi Brown Shimmer Brick in Pink Quartz - If you've watched a Tanya Burr makeup vid, you'll have seen her hyping this. Not only is the compact absolutely gorge, but the rose gold tones make for the most perfect soft, warm pink eye.


28 / 36

Kat Von D Lock-It Foundation - Kat Von D products are all very good. We're never disappointed, but the foundation really is a cult product for anyone wanting super full coverage that lasts & lasts without getting that cakey feeling halfway through the day


29 / 36

Pixi Glow Tonic - This exfoliating toner is a longtime YT favourite and while its simple skincare, it does its job extremely well with aloe vera and ginseng to sooth and brighten your complexion pre-makeup.


30 / 36

La Roche Posay Effacler Duo - There is so much hype around this product as a miracle formula for correcting the appearance of the blemishes in super quick time. While it has loads of fans, we've never quite got this one - it just left our skin oily.


31 / 36

real Techniques sculpting brush - just a really good brush for contouring whether you're using a cream or powder. So blendy and super easy to use.


32 / 36

Suqqu Lip Brush I - This flat lip brush is the ultimate tool for precision application of colour. It's not cheap but is worth forking out if you are a major lipstick kinda person.


33 / 36

Lush Snow Fairy - Every year at Christmas Youtubers go nuts for Snow Fairy and its limited seasonal release. It makes sense because it smells divine and it just *is* Christmas in a bottle. Yum.


34 / 36

Shiseido Eyelash Curler - If you think eyelash curlers are a bit of a joke, you've clearly never used the Shiseido version. It actually works and will give the stumpiest of lashes a beautiful flutter.


35 / 36

Nars Sheer Glow Foundation - If you hate full coverage foundation, sheer glow is your friend. It has a gloriously satin finish with sheer coverage that's also totally buildable. The shade range is great and it's a super trustworthy long-wear product.


36 / 36

Rimmel London Match Perfection Foundation - For a drugstore foundation, this one is worth its weight in gold. It isn't oily and does genuinely good buildable coverage that is blendable and dewy to the eye.